Meet Our Team

Jacob Rice, a dedicated financial advisor at Piedmont Capital Advisors, specializes in wealth management and retirement income planning. He earned a double major in Finance and Business Administration from UNC-Greensboro and has built a successful career in financial services, starting as an intern with Northwestern Mutual and growing his business over the past 10+ years.

Jacob grew up in Kernersville, NC, and now lives in Oak Ridge, NC, with his high school sweetheart, Kristen, and their three children, Parker, Everly, and Ellie Kate. Outside of work, Jacob is a member of Parkview Primitive Baptist Church and enjoys outdoor activities like turkey hunting and fishing. He finds great joy in spending time with his family and watching his children grow.

Jacob's passion for helping people achieve their financial goals and his natural aptitude for numbers and investments led him to become a financial advisor. Jacob's personable approach and extensive qualifications, including CFP, ChFC, CLU, and RICP certifications, contribute to his efforts to provide high-quality guidance and support.

Elijah Mark Rice grew up in the Piedmont Triad region of North Carolina. He earned his bachelor's degree in finance from the University of North Carolina Greensboro. While in college, Elijah started his career in banking for two years, which enhanced his understanding of financial literacy and customer service. After graduation, he transitioned into IT Recruiting, where he honed his skills in service and sales.

In 2020, Elijah joined his brother's wealth management practice as an Associate Wealth Management Assistant. Leveraging his diverse background, they have successfully grown their business by striving to provide high-quality service and execution for their clients.

Elijah lives in the Piedmont Triad with his wife, Jordan, and their son River. He is also the Pastor of Parkview Primitive Baptist Church.

Jessica Mack grew up in Burnsville, NC, a small town in the mountains of North Carolina. She moved to Kernersville 10 years ago with her husband Ben and their 3 children. With a background in operations/project management and leadership experience as a preschool Assistant Director, Jessica brings strong organizational and relationship-building skills to the wealth management office. In her preschool role, she built trusted partnerships with families and developed a deep appreciation for clear communication and personalized care—qualities she now brings to client relations. She’s passionate about helping clients feel supported and confident in their goals. Outside of work, she enjoys watching her three kids play sports, running, and spending time outside.